If a company operates on a market with many competitors, it has several options how to distinguish itself from other companies, approach customers and seize the opportunities of new trends. Among many companies in the field of skincare, the Slovenian company Dr. Asya Grafy Bio Institute d. o. o. stands out in many ways.
Their innovative and natural skincare solutions are best known for combining latest scientific discoveries in skincare therapy technologies, unique delivery systems and bioengineered complexes, cooperation with the most advanced biotechnology laboratories in Europe and development of their own formulations. To engage attention of customers they utilize different marketing channels, from webstore to social networks, where main focus are not only their products, but also meaningful and useful information for their users and the general public.
When the founder of the company, Dr. Asja Grafy, learned about the opportunities of the INDUSAC platform, she knew it presented a wide array of options for her skincare solutions and marketing efforts. Soon after the INDUSAC platform became available, she was quick to post first challenges and in the subsequent months, the company published many more since feedback from students was overwhelming and solutions proved to be very useful. Beside INDUSAC promotion team at the Jožef Stefan Institute disseminated information about the challenges also within the Enterprise Europe Network, which contributed to several responses from teams of students and researchers.
While some teams took up technologically-oriented challenges, other teams focused on analysing market and designing innovative marketing approaches and campaigns. In one of the student teams, Maša Ćorović, Sabrina Jurkošek and Dragan Jovanovski set out to develop new strategies for marketing natural skincare, where the product visibility would be amplified, taking into account the company’s commitment to redefine the narrative around organic skincare, fostering healthier lifestyle and instilling culture of wellness among their community.
Sabrina, Maša in Dragan
The team tackled the challenge and after several weeks of cooperation they created a marketing strategy through combining trends, personalized content, and powerful storytelling. To support the strategy, Maša, Sabrina and Dragan also designed an interactive and attractive digital communication tool, which enriched the overall customer journey.
In order to achieve this result, many tasks and activities had to be finished first. Part of the activities was analysing existing competition, trends, brand, website, campaigns and newsletters, while the second part was dedicated to developing solutions. Maša, for example, prepared personalised content and ensured the strategy was aligned with the target audience to drive brand’s growth, Sabrina additionally found an appropriate approach in the field of social media and prepared newsletters, while Dragan further developed solutions for the company’s challenges based on the analysis.
Cooperation in an international team proved to be beneficial for everyone included in this co-creation project. Maša, Sabrina and Dragan gained valuable experience with solving real-case challenges and Asja as the company representative received new options to continue her success business journey in the skincare solutions market. Although Dr. Asya Grafy Bio Institute d. o. o. operates on a highly saturated market, support of projects like INDUSAC and Enterprise Europe Network can make a difference.
And if you happened to come across any of Dr. Asja Grafy products lately, where one of the messages piqued your interest, it may well be one from Maša, Sabrina and Dragan!